We help marketing, product, and executive teams leverage AI, digital platforms, and technology driven transformation safely, strategically, and effectively.
GSB global
We help marketing, product, and executive teams leverage AI, digital platforms, and technology driven transformation safely, strategically, and effectively.
I work with senior leaders to bring clarity, alignment, and decision confidence to enterprise transformation and AI initiatives.
Aviva
BT-EE
EY
Unilever
NHS
Focus Area:
I support executive teams when:
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Transformation programmes are complex, high-pressure, or unclear in direction
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AI initiatives need to move from experimentation to enterprise scale
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Leadership alignment is required across multiple senior stakeholders
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Governance and decision-making need strengthening to improve execution flow
How I work
My work centres on:
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Structuring complex transformation challenges into clear executive decisions
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Identifying and resolving misalignment across leadership teams
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Strengthening governance to improve speed and quality of decisions
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Supporting the transition from strategy into scalable execution
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Bringing independent, senior-level challenge to direction and assumptions
Experience
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Supported £65M+ enterprise transformation programmes
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Worked across large-scale, multi-market organisations
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Advised executive leadership on AI strategy, governance, and operating models
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Operated in complex transformation environments across regulated industries
Unilever Strategic Results
Orchestrated a unified delivery ecosystem for 77 Unilever brands. Scaled reach from 5 to 12 markets on a flat budget, securing the #1 Global Digital Shelf award for 2024/25.
Building high performing teams
"Ecosystem of Accountability" framework. A proven methodology for establishing operational grip and resilience within teams facing extreme digital complexity.
Board level oversight
Royal Free London NHS Trust: Served an eight-year tenure (concluding Oct 2024) as Lead Governor, representing the Council on the Board and chairing private sessions. Signed off annual accounts and played a key role on the selection panels for the CEO, Chair, and NED appointments to secure institutional leadership.
Engagements
This experience spans FMCG, Financial Services, Telecom, Health, FinTech, Media and Consulting environments.
Typical areas of engagement include:
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Strategic transformation advisory
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AI scale and operating model design
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Executive alignment and decision support
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Programme recovery and reorientation support
About GSBGlobal
GSB Global was founded by Sneha Bedi, an enterprise transformation leader with over 15 years of experience delivering complex digital, AI and operational change across global organisations.
Sneha combines board-level strategic insight with hands-on programme leadership, translating organisational strategy into governed, scalable programmes that deliver measurable business value.
Her experience spans multi-workstream global delivery, financial oversight, AI enablement, operating model redesign and executive stakeholder alignment.
She is trusted by senior leadership teams to bring clarity, structure and delivery discipline to complex environments — particularly during periods of mobilisation, acceleration or stabilisation.
